What is essential is invisible to the eye

In our studio we have a picture. It is a representation of the picture described at the beginning of the novella The Little Prince. In the story, the narrator relates a drawing of his as having been seen by adults as just a hat, until the narrator meets the Little Prince, who correctly identifies it as giant boa constrictor who had swallowed an elephant.

People tend to interpret things based on just what they can witness with their own eyes, but the force of this message is that “What is essential is invisible to the eye.”

We began our company in 2004 with that notion as our underlying manufacturing philosophy.

Given the changes in fashions and lifestyles, we drew inspiration from the traditional Japanese mode of luggage and packaging called furoshiki. Our aim was to transform this concept into bags that are designed to be light and functional to suit modern modes of living, and also to impart upon daily lives an element of high quality.

It is our hope that our bags become integral pieces in the lives of the people who use them, as well as vessels for dreams and infatuations for things to come.

CICHIARO


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